Forging China-Thailand Cultural & Tourism Ties: A New Vision for Cross-Border Cycling
To deepen cultural and tourism exchanges between China and Thailand and enhance Sichuan's international tourism profile, the "Link the World, Tour Sichuan" overseas promotion event — Thailand Chapter (Yibin Stop) was held on July 4. The event was jointly hosted by the Sichuan Tourism Association, Western Financing Service Center, Sichuan Cross-Border E-commerce Association, and Sichuan Nebula Global E-commerce Co., Ltd.

Under the theme "Green Ride," the event featured a delegation including the Tourism Ambassador of the Tourism Authority of Thailand, Miss Tourism Queen of the World Bangkok Mint Rapirat, top social media influencers, and business representatives. The group embarked on an immersive cycling experience through Yibin's Shuainan Zhuhai (Bamboo Sea), leveraging new media platforms to showcase China's ecological beauty and tourism appeal to a global audience, thereby boosting inbound tourism and cross-border commerce.
Cycling Weaves Together Ecology and Intangible Heritage, Crafting an International Cultural Tourism IP
Centered around a 33-kilometer cycling route through the Bamboo Sea, the activity blended natural scenery with cultural immersion. The Thai delegation cycled and filmed at iconic spots like the Jade Corridor and Wangyou Valley, savored local intangible cultural heritage cuisine like the "All-Bamboo Banquet," and shared the landscape of the "First City along the Yangtze River" with overseas audiences via TikTok and Instagram using formats like "one-take videos" and "cycling diaries." The Nebula Global team provided comprehensive multilingual (Chinese/English/Thai) subtitle support and short-form video editing to ensure the content resonated accurately with Southeast Asian markets.
Mint Rapirat shared, "The ecological beauty of the Shuainan Zhuhai is breathtaking. It's not just a cycling paradise but also a window into China's green development. We hope our footage inspires more Thai tourists to explore Sichuan."
Nebula Global Powers Cross-Border Outreach, Boosting Inbound Tourism
As the Vice President unit of the Sichuan Cross-Border E-commerce Association, Sichuan Nebula Global leveraged its resource integration strengths to collaborate with official channels of the Tourism Authority of Thailand and a network of influencers. They launched the interactive #GreenRideYibin challenge, driving traffic conversion through "short video + social fission." The campaign is projected to achieve over 5 million global views, stimulate year-on-year growth in tourist arrivals from Thailand to Yibin, and position Yibin as a "must-visit Asian destination for Thai cycling enthusiasts."
Thai lifestyle influencer Pigo remarked in a video filmed at the Jade Corridor, "The 33-kilometer ride through this bamboo forest 'oxygen bar' was a healing journey for both body and mind. Yibin's bamboo industry and environmental ethos are lessons for the world." Business representatives focused on potential collaboration in bamboo products, exploring new opportunities for Sino-Thai cross-border trade.
A Long-Term Partnership, Building a Cultural Tourism Link on the Belt and Road
This event laid the groundwork for a sustained cooperation platform beyond a one-off campaign. Sichuan Nebula Global, the Tourism Authority of Thailand, and the Yibin Culture and Tourism Group reached a consensus to jointly establish a cross-border cycling alliance, develop customized tour routes, and foster deeper collaboration in areas like the bamboo industry and intangible cultural heritage.
Huang Dingfei, Vice President of the Sichuan Cross-Border E-commerce Association, stated, "Nebula Global will continue to use digital means to connect global resources. Driven by the dual engines of 'culture & tourism + e-commerce,' we aim to attract more international visitors to experience Chinese culture, stimulate tourism consumption, and inject new momentum into establishing Sichuan as a world-class travel destination."
The "Link the World, Tour Sichuan" Thailand Chapter (Yibin Stop) successfully leveraged a targeted "small but beautiful" cycling theme to generate significant international exposure. Through precise cross-border operations, Nebula Global helped transform Yibin's ecological assets into international cultural tourism competitiveness, setting a new benchmark for people-to-people exchanges between China and Thailand. In the future, more overseas influencers and tourists will be invited to follow these lenses into China's green mountains and clear waters, sharing in its rich cultural feast.